Opinion is divided on whether David Segal actually looks like George Clooney (my view - a little, in some shots) but there's no doubting the ad is meant to be a spoof of the Nespresso campaign. English law hasn't yet gone so far as to create the kind of 'celebrity image' rights which are now being developed in the US and other countries. So-called 'format rights' are still a hotchpotch of copyright, trademark and fair trading rules and no one can deny Segal is entitled to get work as an actor. I suspect the real decision on how far adverts can go in copying each other will be determined by the big agencies and TV show producers which rely on the broadcast sector respecting format rights; all the better to sell us coffee and give us light entertainment while we drink it. So don't expect to see too many spoofs like this.