It's official. VW is one of the most hated organisations in the world - owing purely to its conduct over emissions. Not only did it cause the problem, but it failed to deal with it appropriately once it had been rumbled. There was the fiasco as to whether VW would be compensating those customers who had bought a VW car: "yes" if you live in the US (where VW has low market share and hence needs to impress) and "No, but yeah, but no but......" if you are a UK or European customer (where the market is strong for VW so far and so less need to impress!). This must have huge effect on the VW Group's goodwill and market value and clearly when the decision was made to manufacture "imaginative" ways of reporting emissions whoever OK'ed it has a lot to answer for!
Volkswagen didn't even figure as an NGO target in 2014. By 2015 they were the top seven most hated company in the world as far as NGOs went," Sigwatch managing director Robert Blood told the BBC. "It's entirely because of 'Dieselgate'," he said, as pressure groups relaunched campaigns against greenhouse gas emissions with a new focus on VW.VW was found in September to have fitted millions of US cars with defeat devices which disguised emission levels in diesel cars.