It's official. VW is one of the most hated organisations in the world - owing purely to its conduct over emissions. Not only  did it cause the problem, but it failed to deal with it appropriately once it had been rumbled. There was the fiasco as to whether VW would be compensating those customers who had bought a VW car: "yes" if you live in the US (where VW has low market share and hence needs to impress) and "No, but yeah, but no but......" if you are a UK or European customer (where the market is strong for VW so far and so less need to impress!). This must have huge effect on the VW Group's goodwill and market value and clearly when the decision was made to manufacture "imaginative" ways of reporting emissions whoever OK'ed it has a lot to answer for!