Taylor Swift is having a phenomenal year in the midst of becoming arguably the biggest pop star in the world.  There have been numerous reports that the Miss Swift is on track to make $365 this year. 

Protecting her "brand"  is important to her on-going success and if the latest marks are granted, the trademarks would stop others from using the phrases on items such as clothing, stickers, bags and other merchandise.

Other businesses should follow the pop princess in identifying distinctive elements of their brands and protect them by way of registered trademarks, patents or registered designs.