Taylor Swift is having a phenomenal year in the midst of becoming arguably the biggest pop star in the world. There have been numerous reports that the Miss Swift is on track to make $365 this year.
Protecting her "brand" is important to her on-going success and if the latest marks are granted, the trademarks would stop others from using the phrases on items such as clothing, stickers, bags and other merchandise.
Other businesses should follow the pop princess in identifying distinctive elements of their brands and protect them by way of registered trademarks, patents or registered designs.
Taylor Swift is seeking to trademark the word "Swiftmas" and "1989", the name of her album, in the US.It is the 25-year-old's latest attempt to stop others from using phrases associated with her on merchandise. "Swiftmas" is the word the singer's fans use to describe the random acts of kindness she makes, such as giving them unexpected presents. Earlier this year Swift applied to trademark some of her song lyrics such as "this sick beat". The pop star submitted her requests to the US Patent and Trademark Office on 3 December.