Everyone remembers the bad publicity that Asda received last year due to its underestimation of the demand for some of its discounted products. Make sure, if you are offering any product deals this Friday, that you are prepared.
This is a useful article which gives some useful tips.
Black Friday, originally an American tradition, has floated over the pond and seeped into our Great British High Street. And we love it. Bargains left, right and centre. Shopping until we drop; a great time for consumers. For the fashion brands? Well, it can be a very stressful time. What are your competitors doing, have you promoted your offers enough? Can your site take an influx of customers? Argh. Just relax, as we’ve gathered together 5 great tips to help you get your brand in shape for those looming Friday sales!